Latha Sukumar talks to the class on “Why marketing is important for not-for-profit organizations

A few years ago I gave a talk to a class Schulich School of Business on “Why marketing is important to a not-for-profit organization?” I was graciously hosted by Ajay K. Sirsi, PhD, Associate Professor of Marketing at Schulich (summary of the class) – the Power Point presentation can be found here (best viewed by Internet Explorer, or download the plug-in).

Slide number: 1

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